What I want to write about for my last blog of the semester is not about a particular story. Neither is it about a particular person. I want to write about America’s obsession with celebrities. I only had two bogs that were devoted to celebrities, but I could’ve had a lot more believe me. We have blogs, websites, and television shows that are dedicated to telling us the news about their lives. What is the fascination with these people? I will be the first to admit that I too can sit down and watch an hour of E news, but why? These people are constantly putting themselves in the public eye so they can withstand their public image. In my last post, I talk about any publicity is good publicity. This is a common quote that many celebs say, but is this the case? Sure Tiger Woods was in the magazines for being an adulterer, but was the public scrutiny worth it. I would have to agree to only a certain extent. Yes your name was in the public and everyone is talking about you. But in Wood’s case, people started talking about how this could affect his golfing and talking about how he was not this family man that everyone thought he was. To me this is when bad publicity continues to be bad publicity, but what do I know. I’m not a celebrity.
PRSSA- How To Ensure Success Through Leadership TransitionsNow that the semester has come to a close, many Chapters have elected new officers to take over the reins and continue the progress of the previous year. Here are a few tips to make the transition as smooth and successful as possible. So you elected your new executive board … what’s next? • Complete [...]
- Regional Conference Highlights: Y Are You in PR?Georgia Southern University recently hosted its Regional Conference, “Y Are You in PR: A Study of Generation Y and the Profession,” giving attendees the opportunity to learn how to reach and motivate different generations. While gaining useful information, students applied their newly found knowledge throughout the event with interactive workshops. Keynote p […]
- Improving Teamwork in Your Chapter EnvironmentWithin PRSSA Chapters, members have the opportunity to work together as a strong team. From the executive board to student-run firm staff to even general Chapter activities, teamwork is essential in the Chapter environment. Everyone has a different perspective and personality; you must find a way to put all the pieces together. Even the most [...]
- PRSSA One Year Later: Scott Thornburg, Red Square AgencyEditors Note: To honor our graduating PRSSA members, this “One Year Later” series will follow where our past members are one year after their graduation. Follow our “One Year Later” posts to inspire your members and learn from the success of past members. Current Company: Red Square Agency Current Position: PR Coordinator Former PRSSA Chapter: [...]
- PRSSA One Year Later: Renee Legendre, RMD AdvertisingEditors Note: To honor our graduating PRSSA members, this “One Year Later” series will follow where our past members are one year after their graduation. Follow our “One Year Later” posts to inspire your members and learn from the success of past members. Current Company: RMD Advertising Current Position: Media Specialist Former PRSSA Chapter: Ohio [...] […]
- PRSSA One Year Later: Ashley Wolos, Ogilvy Public RelationsEditors Note: To honor our graduating PRSSA members, this “One Year Later” series will follow where our past members are one year after their graduation. Follow our “One Year Later” posts to inspire your members and learn from the success of past members. Current Company: Ogilvy Public Relations Current Position: Assistant Account Executive Former PRSSA [... […]
- PRSSA One Year Later: Rachel Sprung, HubSpotEditors Note: To honor our graduating PRSSA members, this “One Year Later” series will follow where our past members are one year after their graduation. Follow our “One Year Later” posts to inspire your members and learn from the success of past members. Current Company: HubSpot Position: Brand & Buzz Coordinator Former PRSSA Chapter: Boston [...] […]
- 7 Things No One Told You About InterningThe experience of starting a new internship can be frightening. Every work environment is different and every company will vary with their policies and procedures. Even with thorough preparation, there may be a few questions you still have or issues you are unsure of. Here are a few tips from professionals that you may not [...]
- Public Relations: When Two Worlds CollideCommunications students came to the nation’s capital on March 23-24 to learn the importance of traditional and new media in public relations. At the PRSSA Regional Conference, “When Two Worlds Collide: Bridging Online and Offline Communication,” speakers and panelists with backgrounds in politics, crisis communication, social media, nonprofits and more share […]
- April Twitter Chat Highlights: Chapter TransitionsWe’d like to thank everyone who participated in the April PRSSA Twitter chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Gray, Vice President of Chapter Development, Kendall Schmidt and Vice President of Professional Development, Jessica Noonan for leading the conversation. Join us on May 21 at 9 p.m. ET for [.. […]
- How To Ensure Success Through Leadership Transitions
- PR Squared
- Surprise and DelightOver the weekend Dave Fleet posted up a graphic on Facebook that wowed me. Here, I re-created it for you: How many people do you think ever thought to look up “walking directions” on Google Maps from “the shire to mordor”? Maybe – maybe – a few thousand fellow geeks? But some wiseguy at Google gave no mind [...]
- 4 Reasons Why You Should Fire People FasterThere have been occasions in my history as an employer in which I’ve tried to be “the nice guy,” and it was a mistake almost every time. To be clear – ask anyone! – I am a pretty nice guy, but, there’s such a thing as being too nice. For example, let’s say you hire somebody who seems awesome, [...]
- What Do You Mean, Exactly, by Social Media?A colleague cornered me the other day to declaim, “My team needs to do more Social Media.” This puzzled me as we’re pretty well known for being good at this stuff. “Define exactly what you mean by ‘doing Social Media,’” I replied. “Define Social Media?” they asked incredulously. “Yes,” I said. “When you say we need [...] […]
- Seven Principles of Content MarketingNow that we’ve all agreed that “Content is King (Again),” and Content Marketing is all the rage, maybe it is time to think about some easy-to-follow tenets. Let’s keep this simple. Follow a 70/30 Rule – 70% of content curated, 30% branded. Why? Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting extern […]
- Seriously, This Is Gonna Be Cool: The Corporate Social Media Summit
- Never Give Up, Never Surrender!
- SHIFT Communications Named Digital/Social Agency of the YearShameless self promotion time. Hang on. Wow, wow, wow. We are busting at the seams over here. Today the Holmes Group named SHIFT Communications the 2012 Digital/Social Agency of the Year – with “honorable mentions” in the category going to behemoths like Edelman, Ogilvy and Weber Shandwick. This marks the 3rd time in the last few years that SHIFT [...] […]
- What’s Old is New Again: Earned Media Can Be Your HubI was catching up with a former client recently. We launched their company a coupla years ago, and by almost any measure, it is now considered a hot commodity. They have tons of social media fans, lots of inbound media requests, do a lot of great content marketing, etc. We originally parted ways, very amicably, because they had [...]
- Current State of the PR Industry (Annenberg Study)This is a guest post by Burghardt Tenderich, Associate Director, Strategic Communication and Public Relations Center, at the USC Annenberg School for Communication and Journalism Do you want to know what corporate PR departments really want from their agencies, and how important agency relationships are in the eyes of chief communicators? So did we, and have […]
- Not Everything Will Be Awesome – The Ping Is Half The BattleLast week the inimitable Oatmeal published a kick-ass screed on the douchebaggery of most “Social Media Marketers.” (Seriously, click the link, it’s great.) The essential message was to “do awesome stuff and people will ‘like’ you online.” And that’s true, as far as it goes. But there’s another message that marketers need to he […]
- Surprise and Delight
I’m the same way. I watch (and read) about the celebrities in the news, and sometimes I find myself too fascinated by their lives. Other times, I’m disgusted at myself for caring. They are normal people, why does it matter what they do? There is an All Time Low song called “Sick Little Games” that I often relate to in cases like these. The song says, “Oh my God, I’m such a terrible mess.I’m turned on by the tabloids, you would never have guessed, that I’m a sucker for their gossip, man I take it too far. I bottle up my Hollywood, and watch them name their kids after cars.” The song is basically about how we give celebrities so much hype. They are artists, yes, but do we need to treat them like gods? As if they are supposed to do no wrong? By being caught up in their lives, we are forgetting to live ours.
I think the whole “there is no such thing as bad publicity” only makes sense in the eyes of being known and not necessarily famous. Meaning if the objective is not to like or disliked but simply for people to know who you are than yes I agree that your name in the paper, for whatever reason, is still your name in the paper. However I also think that it is safe to say that it is not likely too many celebrities out there have this goal. So when you get down to it, the saying does not really ring true to some classic examples like Kanye West or Tiger Woods. Like you said if all your publicity is doing is ruining your reputation that it is not a good thing.